HOW IT WORKS
The same four stages, whether you're buying a $290 diagnostic or a six-month retainer.
Every engagement runs through Diagnose, Plan, Execute, Report — scaled to the size of the deliverable, never skipped.
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01
Diagnose
We start by finding out what’s actually happening — a crawl, a rankings check, a backlink review, or a full audit, depending on what you bought. No proposal gets written before this step.
What you see: A written scope built from real data about your site, not a template.
02
Plan
Findings become a plan: a prioritised fix list, a content calendar, a link-earning roadmap, or a remediation sequence. Every item is ranked by impact, not listed alphabetically.
What you see: A documented plan with dates and priorities attached, before any work ships.
03
Execute
We do the work and name every tactic as we go — audits shipped, briefs written, links earned, Google Business Profiles fixed, reconsideration requests filed.
What you see: Dated tickets and live URLs, updated as the work happens, not batched into a monthly summary.
04
Report
You see what changed, why, and what it means for what happens next — in plain language a non-technical stakeholder can still follow, with the technical detail available underneath for anyone who wants it.
What you see: A report built to be forwarded to your own boss or board, not just filed away.
What you actually see at each stage
Every stage above produces something concrete, not a status update: a written scope at Diagnose, a dated plan at Plan, live-URL-logged entries at Execute, and a plain-language report at Report. The redacted-row format you've seen elsewhere on this site — dated fix, live link, named change — is the same format that shows up in your inbox at every stage of your own engagement.
Timeline expectations
See how it runs on your site.
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