E-COMMERCE SEO
Category pages that keep paying after the ad budget stops.
For Shopify, WooCommerce, and custom stores where category pages underperform paid and non-brand organic revenue has stalled.
from $3,500/mo
Request a quote
Why you're here
Faceted navigation throws off thousands of near-duplicate URLs. Category pages read like a platform default, not a merchandising decision. Product schema is missing or inconsistent across variants. And every dollar of growth is coming from ads that reset to zero the moment you stop paying for them. Organic category revenue compounds instead — if the architecture underneath it is actually sound.
What's included
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01
Category and faceted-navigation architecture review
What should be indexable, what shouldn’t, and why
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02
Product schema audit and rollout plan
Coverage and accuracy at catalogue scale, not page by page
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03
Duplicate and thin-content remediation plan
Variant pages, filtered URLs, and pagination handled correctly
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04
Merchandising-aware keyword mapping
Targets chosen with margin and commercial intent in mind, not just search volume
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05
Platform-specific technical review
Shopify, WooCommerce, or custom-stack constraints accounted for, including re-platform and migration risk
Deliverables & turnaround
Deliverables
- — Architecture recommendations document
- — Schema markup specification
- — Keyword-to-category map
- — Monthly reporting
Turnaround
6-month minimum, billed monthly
Proof
CATEGORY ARCHITECTURE
Mid-market e-commerce retailer, home goods category — Category and faceted-navigation pages rebuilt around merchandising-aware keyword targets instead of a generic platform taxonomy; non-brand organic now carries traffic the paid budget used to carry alone.
How it works
01
Platform & architecture audit
Category and faceted-nav structure reviewed against the platform’s constraints.
02
Schema & keyword mapping
Product schema plan and merchandising-aware keyword map built.
03
Implementation support
Working alongside your team or platform devs to ship the changes.
04
Monthly reporting & iteration
Ongoing reporting as the catalogue and rankings change.
Pricing
from $3,500/mo
6-month minimum
- — Architecture and schema work
- — Ongoing keyword mapping as the catalogue changes
- — Monthly reporting
What a quote covers
A quote conversation covers your situation and a realistic pace for your industry — before you sign anything.
Frequently asked questions
We’re mid-migration to a new platform — is that a problem?
It’s actually the moment this matters most. Re-platforming is the single most common way stores lose organic rankings overnight, usually from broken redirects or dropped schema — we scope migration-risk review into onboarding if you’re mid-move.
Do you work with Shopify and WooCommerce both?
Yes, along with custom-built stacks; the architecture principles are the same, the implementation constraints differ by platform.
Will this conflict with our paid search strategy?
No — the goal is to stop organic and paid from cannibalising the same category-page real estate, which usually improves both.
How is this different from the Technical SEO Audit?
The audit is a one-off diagnostic across the whole site. This retainer is ongoing, e-commerce-specific work: architecture, schema, and keyword mapping that changes as your catalogue does.
Why 6 months minimum?
Category and faceted-nav changes take real time to re-crawl, re-index, and show results — a shorter engagement wouldn’t give the work room to work.
Not sure this is the right first step?
Want a fast read on whether your store’s crawl and rankings are actually in trouble before scoping a retainer? The Rank Snapshot covers the whole domain for $290 in 3 business days. Get the Rank Snapshot →
Related services
01 /
Technical SEO Audit
Full crawl and architecture review with a fix list your dev team will actually ship.
02 /
Keyword & Content Strategy
A content calendar where every future page has a target, an intent, and a reason to exist.
03 /
Link Building & Digital PR
Earned links only — original research and outreach, reported the day each link goes live.
Talk to us about E-commerce SEO.
Request a quoteOr start with a fixed, fast answer.
Get the Rank Snapshot — $290