KEYWORD & CONTENT STRATEGY
Every future page gets a target, an intent, and a reason to exist — before anyone writes a word.
For teams already producing content on a schedule that still doesn’t rank.
$1,900
Add to cart
Why you're here
You’re publishing. The calendar is full. And none of it moves the needle, because the topics were chosen because they were easy to write, not because they could win. A keyword list handed to a freelance writer isn’t a strategy — it’s a guess repeated on a schedule, and every guess that doesn’t rank is a page you paid for and now have to maintain forever.
What's included
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01
Full keyword map
Volume, difficulty, and business relevance scored together, not just search volume alone
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02
Search-intent clustering
Keywords grouped by what the searcher actually wants, not by string similarity
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03
Competitor gap analysis
What’s ranking against you that you don’t currently target
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04
Topical cluster architecture
Pillar and supporting-page structure, with internal linking logic built in
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05
6-month content calendar
Every entry mapped to a cluster, an intent, and a priority
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06
Ten full content briefs
The first ten pieces, ready to hand to a writer with no additional research needed
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07
Measurement plan
How you’ll know, month by month, whether the calendar is working
Deliverables & turnaround
Deliverables
- — Keyword map
- — Intent-clustered topic map
- — Competitor gap report
- — 6-month content calendar
- — 10 detailed content briefs
Turnaround
10 business days
Proof
10 BRIEFS
Mid-market B2B SaaS company — Every brief in the first calendar mapped to a keyword its old content had never targeted at all — not a rewrite of existing pages, a genuinely new map.
How it works
01
Research & data pull
Keyword and competitor data gathered before any clustering begins.
02
Clustering & competitor gap analysis
Keywords grouped by intent; gaps against competitors identified.
03
Calendar build & prioritisation
A 6-month calendar, every entry mapped to a cluster and a priority.
04
Brief writing & delivery
Ten full briefs, ready to hand to a writer.
Pricing
$1,900
No lock-in
One-off deliverable, no retainer attached. Full refund if you cancel before we start crawling; see the Refund Policy.
Frequently asked questions
Do you write the content too?
No — this is the strategy and the briefs. You (or your writers) execute against them. That keeps the price fixed and the scope honest.
What if we already have a keyword list?
We’ll use it as a starting point, but the deliverable includes intent clustering and gap analysis most keyword-tool exports don’t do — expect the final map to look different from what you started with.
How specific are the briefs?
Specific enough that a competent writer doesn’t need to do their own keyword research — target keyword, search intent, recommended structure, competitor pages to beat, and internal links to include.
Can this work alongside our existing CMS/publishing workflow?
Yes — the calendar and briefs are format-agnostic; you slot them into whatever you already use to publish.
What happens after the first 10 briefs?
The 6-month calendar maps the full run; briefs for months 2–6 aren’t included in this deliverable, but the calendar tells you exactly what they need to cover.
Not sure this is the right first step?
Already publishing but nothing’s ranking? The Rank Snapshot checks whether the problem is technical before you rebuild the content strategy underneath it — $290, 3 business days. Get the Rank Snapshot →
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Get started with Keyword & Content Strategy today.
Add to cart — $1,900Or start with a fixed, fast answer.
Get the Rank Snapshot — $290